Episode 1 · June 20, 2026 · 28 min
How to spot the wrong customer before you build them a store
Sara walks through how to tell if someone is actually committed to running a business — and what it costs when you don't.
Show notes
Sara had a friend named Angie. Angie took a TikTok course, made a dry hands knockoff, put a yoga person on the label because the course said to put yourself in your brand, and never made a sale.
This episode is about how to spot the wrong customer before you build them a store — and what it actually costs you when you don't.
Mentioned in this episode
- Pole studio retail arbitrage (Amazon FBA experiment)
- PageFly vs theme-native return portals
This week
Write down the three questions you'd ask a potential customer before taking them on. If you can't answer them honestly, you're not ready to build for them yet.
Read the full transcript
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