Fresh episode — pull up a chairProduct first, not tech firstStop thinking. Start doing.No guru BS hereMade by product peopleBuilt for product peopleProtect your email listBundle it, sell it, repeatBlunt and straightforwardFix cart abandonmentMake it better each weekReal stores. Real products. Real answers.If they're teaching it, it's deadFresh episode — pull up a chairProduct first, not tech firstStop thinking. Start doing.No guru BS hereMade by product peopleBuilt for product peopleProtect your email listBundle it, sell it, repeatBlunt and straightforwardFix cart abandonmentMake it better each weekReal stores. Real products. Real answers.If they're teaching it, it's dead

You made the product. Now what?

Most Shopify advice is written for people who don't care what they're selling. This show is for people who do.

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You didn't start this because you needed a side hustle. You started it because you made something real. Tech packs. Prototyping. Production runs. Maybe a patent attorney. Maybe a photo shoot you planned for six months. You already know what grit looks like.

Now you need a Shopify store that actually works.

Not someone promising 15K months. Not a course full of TikTok prompts. Someone who runs their own physical product store, has done it for eight years, and can tell you what to actually do.

That's this show.

One thing per episode. Go do it.

Each episode covers one real decision or one real skill. How to set up bundles so people actually use them. When to ditch your ESP and switch to Shopify Email. What a coming soon page should say before your launch. Real decisions — like ditching PageFly when your theme already has a return portal.

Listen to the first episode

10 modules · self-paced

Get your store live

Ten self-paced modules from account setup through launch. Each one covers a single piece of building a real Shopify store. By the end, you have a live store that can take purchases — and you know why you set it up that way.

  • Choose a theme, set up your foundation, and know why you picked it
  • Add products, collections, and the pages your store actually needs
  • Turn on checkout and launch with a store you understand end to end

Module 1 is free. Just the steps.

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From Zero to First Sale

From Zero to First Sale

Ten modules from account setup through launch

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Sara Bryant headshot

Still in it after eight years

Sara Bryant runs her own physical product store — knee pads for pole dancers, eight years, no outside money. John Rake builds the store side. They're not Shopify affiliates. They're not selling a dream. They teach because they're still in it.

Meet the hosts →