Build it yourself, or get help when you're ready.
Self-paced courses for product-first entrepreneurs. Module 1 is free. Need eyes on your store or a full build? That's on the work-with-us page.
Available courses
10 modules
From Zero to First Sale
Ten modules from account setup through launch
Each module covers one piece of building a real Shopify store. By the end, you have a live store that can take purchases — and you know why you set it up that way.
Start course →4 modules
Coming soonOwn Your List
Capture leads and turn them into customers
Pop-ups, campaigns, welcome flows, and inbox lead capture — the email stack for a store that's already live.
- Install a pop-up with Forms
- Sending email campaigns
- Welcome series
- Shopify Inbox for lead capture
4 modules
Coming soonStack the Cart
Make more from every product you sell
Bundles, subscriptions, cross-sells, upsells, and reviews — product-level tactics that raise average order value.
- Bundles
- Subscriptions
- Cross-sell and upsell apps like Honeycomb
- Product reviews like Judge.me
3 modules
Coming soonContent That Closes
Content that helps people buy, not just browse
Blog posts, resource pages, and interactive content that support sales — not vanity traffic.
- Blog posts
- Resource or program pages
- Custom content for quizzes or interactive elements
2 modules
Coming soonRepeat & Refer
Keep customers coming back and send new ones your way
Loyalty rewards and affiliate programs for stores that want repeat buyers and word-of-mouth growth.
- Customer rewards like Smile.io
- Affiliates like Affiliately or Uppromote
1 module
Coming soonGo Wholesale
Sell wholesale without rebuilding your store
Shopify Collective and related B2B tools to expand distribution while keeping your DTC store intact.
- Shopify Collective
